BHLCOE Fundraising Video
Submitted:
April 16, 2025
Deadline:
April 16, 2025
In Progress
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Brainstorming
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Brainstorming
Submitted
Submitted
Submitted
bhlcoe-fundraising-video
PROJECT INFO:
Requester Name:
Jake Glover
Key Team Members:
Tom Chamberlain, Jake Glover
Main Internal Contact:
Jake Glover
PROJECT OUTLINE:
Description:

This video will showcase the Birdsong Health Literacy Center's impactful collaborations with municipalities, nonprofits, health systems, faith-based groups, military partners, and academic institutions. The video will serve as both an awareness and fundraising tool, celebrating regional progress while inviting philanthropic support to expand this innovative model nationwide.

Objectives/Goals:
  1. Inspire philanthropic investment and community engagement by emphasizing urgent needs and scalable solutions.
  2. Educate the public and potential donors about the mission and impact of the Birdsong Health Literacy Center of Excellence.
  3. Showcase key partnerships across sectors (e.g., healthcare, education, faith, military) that strengthen the regional health ecosystem.
  4. Establish Hampton Roads as a national model for health innovation through compelling storytelling and visual representation.
Target Audience:
  1. Philanthropists, foundations, and donors interested in health equity and education.
  2. Local and national community leaders and changemakers.
  3. Stakeholders from healthcare, public health, academic, and nonprofit sectors.
  4. Policymakers and public officials.
  5. General public with a vested interest in improving community health outcomes.
Key Talking Points:
  • Birdsong’s unique approach to health literacy through community-driven innovation.
  • The Center’s robust network of partners—from churches and schools to military bases and healthcare providers.
  • Real-world impact: addressing digital divides, supporting military families, and improving access to culturally tailored health education.
  • The power of education to transform health—and why philanthropic support is crucial to scaling this effort.
  • Vision for the future: Hampton Roads as a national leader in health literacy.


Tone:
FORMAT:
Format Type:
Digital Only
If print, why?
Final Output Need:
Voice over video (MP4)
Branding/Logos:
Birdsong
QR Code Needed:
Digital Only
If so, what branding?
If so, what URL?
CTA:
No
If yes, what is it?
Copied!
If yes, where are users directed (email, website, etc)?
Copied!
DEADLINE/STATUS:
deadline date:
April 25, 2025
KPI's:
  1. Cash in door
  2. Views